A wide array of ways to leverage a blue-chip event

Create an impact. Make impressions. Communicate your brand and secure more sales; marketing is not all that complicated when you boil it down. And bottom line, it’s all about you’re your bottom line. When investing in a marketing initiative, the various avenues available need to be evaluated to maximize your campaign budget. Touch Point Marketing works closely with you to ensure all possibilities have been assessed and the most comprehensive plan is designed and implemented.

Built into our proprietary process is the thorough exploration of all consumer touch point opportunities. All traditional and non-traditional avenues are appraised to ensure a strategic and creative plan is designed, delivered and activated.

Advertising

Sponsorships create the unique opportunity for the sponsor to piggyback on the event’s traditional media. For pennies-on-the-dollar this avenue is part of the package and Touch Point Marketing works diligently to ensure your brand, logo and artwork is included in the event’s advertising, newsprint, direct mail, internet and TV campaigns

Public Relations

Premier events have the potential reach millions of consumers. The resulting national publicity can geometrically expand your brand’s reach. Touch Point Marketing explores all PR avenues to help resonate your brand’s involvement.

Non-traditional media

Utilizing mobile marketing, hospitality booths, retail stations, custom POS, banner fly-overs and more, Touch Point Marketing helps design creative and effective ways to reach your audience and communicate your brand message.

Electronic Media

From sponsor campaigns to partner links, portal links, banner ads and search engine optimization, electronic media is a solid pillar of any successful event and therefore is included in every Touch Point Marketing promotion.

Activation

Our list of tactics is limitless and continually evolving: street teams, stealth teams, sampling, concerts, celebrity signings, VIP suites and more, Touch Point Marketing can help tailor and flawlessly execute a program for your brand.

Retail

Retail is a critical component of any marketing initiative and should not be overlooked. Touch Point Marketing understands that moving product is the objective; retail displays, on-site events, floor graphics and POS are all calculated and addressed to ensure your success.

Custom POS

Touch Point Marketing can help with all aspects of creative design and production services. From banners and billboards to photography, apparel and retail booth fabrication, we will help develop a positi

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